The Contrasting Visual Styles of the Marvel and DC Cinematic Universes

Aaron Ross Powell

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Comparing what DC’s doing with their cinematic universe to what Marvel’s up to isn’t just about critics’ reviews or quality of scripts. Marvel has the leg up, at least right now, on both accounts. But there’s a more interesting divide, one that shows a fundamentally different approach to how a comic should make the transition to screen.

Let’s start with DC. Their style, so vivid in Man of Steel and Batman v Superman, goes back to Zack Snyder’s first comic book adaptation, 300, and his first DC adaptation, Watchmen. Say what you will about their other features, but both are visually extraordinary and, more important to the central difference between DC and Marvel, both look like comic books. This isn’t just obsessive use of comic panels in composing shots, though that’s part. It’s that these movies, wherever they’re set, aren’t our world. They happen in one of the weird places that exist somewhere else. The landscape isn’t ours, nor the architecture. The colors are “wrong.” The sounds, too. These movies take the visual language of their source material and make it move.

DC continued this with Snyder’s first two movies formally in the new cinematic universe. Both Man of Steel and Batman v Superman have heavy color grading, stark lighting, conspicuously framed shots, and so on. The latter movie in…

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Aaron Ross Powell

Host of the ReImagining Liberty podcast. Writer and political ethicist. Former think tank scholar.